Category Archives: Business Tips

Nailed It: Fall Nail Tutorial

By Nailed It
Explore the manicures and tutorials attached with them by clicking on the images below! If you try it out, let me know, I’d love to see your recreations.








Visit or my post for the tutorial


Visit or my post for the tutorial


Visit or my post for the tutorial


Visit or my post for the tutorial





This post was featured on’s Haute Finds and How-Tos section here!





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Green Revolution

By Heather Mikesell via American Spa Magazine

Learn how today’s spas are making a difference and saving money with a variety of innovative environmental initiatives.


Spas are in the business of helping people live healthier lives. It stands to reason then that adopting eco-friendly strategies for your spa is yet another way to practice what you preach. While that should be motive enough, there are also the added cost-cutting benefits that come from employing energy-efficient features, water-recycling systems, and more. Whatever the reasoning—health or wealth—there has never been a better time to go green. While spas built from the ground up to be LEED-certified (Leadership in Energy and Environmental Design) do have an advantage, there are plenty of other ways you can make your spa a healthier place while also cutting costs and reducing waste. In fact, many spas are doing so in ways that are truly groundbreaking, so learn from their successes on how easy and rewarding it is to be green.

Conserve Resources

Modest green measures can make a big difference to your bottom line, especially as it relates to energy and water conservation. According to Travis Anderson, spa director at Lantana Spa at the JW Marriott San Antonio Hill Country Resort (TX), the simple act of reviewing treatment protocols and decreasing the number of towels used in some services reduced the spa’s laundry costs by thousands of dollars. Kayantá Spa at The Ritz-Carlton, Cancun (Mexico) relies on eco-friendly bamboo linens, which require less water to wash.

Maggie Wagner, senior director of spas at Travaasa Experiential Resorts (Austin, TX and Maui, HI), encourages staff members to conserve energy by unplugging hot stone heaters, lamps, and coffee makers at the end of the day. Energy efficiency is also a priority at Hyatt at Olive 8’s LEED-certified Elaia Spa (Seattle), which features LED lights throughout the facility. The efficient lighting, however, doesn’t keep the staff from finding additional ways to reduce energy usage. “We have a one-hour period each day in which the lights are turned off in our 24-hour fitness facility, and the natural light coming in through the floor-to-ceiling windows allows our guests to work out,” says spa director Adam Estrella.

Reducing its carbon footprint has always been a priority at Complexions Spa for Beauty & Wellness (Albany, NY). In fact, the spa was the first in the country to receive Gold LEED certification for new construction in 2009. According to owner Denise Dubois, the spa saves more than $10,600 annually on its utility bills, thanks to a variety of energy-efficient measures, such as using motion-controlled light sensors to automatically turn off lights when a room is not in use. “The greenhouse gas savings is estimated to be 56 tons annually—the equivalent of the CO2 emissions from the electricity use of nearly seven homes for one year,” says Dubois.

Choose Eco-Friendly Products

More than just a passing trend, the green movement has had a profound impact on the development of spa products. “The best practice we have for our spa is utilizing only organic or natural product lines for all of our spa treatments,” says Estrella. “Not only does it offer better benefits for our guests and therapists, but also the everlasting effect on the land from the agricultural process used is truly the ultimate win.” Eco-focused brands continually strive to reduce their impact on the environment by relying on sustainable farming and green practices.

Sage Springs Club & Spa at Sunriver Resort (OR) is also dedicated to purchasing organic and locally made products to further reduce its carbon footprint. “Roughly 90 percent of our products are handcrafted and locally farmed, which means no shipping footprint,” says spa operations manager Tifany LeGuyonne. According to her, the spa’s choice of skincare line has had the greatest impact on its bottom line. “Our ability to source a line that is not only organic but also affordable with no shipping costs means we can maintain our profit margins while supporting local farmers,” she says.

Not limited to health and beauty lines, green manufacturing practices can also apply to any items your spa retails. Hotel Terra’s Chill Spa (Jackson Hole, WY), for example, looks to partner with an array of vendors that share its green philosophy, such as Alō Yoga clothing, which features a solar-powered design house. “By supporting vendors who have the same passion and drive for green initiatives, we can make a difference,” says spa manager Sara Dolentz.

Product packaging is another area in which your spa can make a change for the better by  teaming up with product companies that use recycled and eco-friendly packing materials. “Even though we recycle most of the packaging the products arrive in, it remains too high,” says Estrella. That’s one of the reasons St. Julien Hotel & Spa (Boulder, CO) created a hotel-wide initiative to reduce and eliminate package waste by using only compostable or recyclable packaging.

According to Roberto Arjona, chief executive of Rancho La Puerta (Tecate, Mexico) and president of the Green Spa Network, there is much room for improvement in terms of product packaging, working with local green companies, incorporating more organic and biodegradable products, and relying on more recycled and repurposed materials. “Across the industry, I think the area in which spas have the hardest time transitioning to truly green practices is the packaging of the products we use,” says LeGuyone. “I think the next step is transitioning to biodegradable packaging across the board.”

Reuse, Reduce, Recycle

When The Spa at Laguna Cliffs at Marriott Resort & Spa (Dana Point, CA) needed a bit of an update, it was deemed the perfect time for a “green-ovation.” “We saw an opportunity to update the brand and look of the spa, but we didn’t necessarily need a top-to-bottom renovation,” says spa director Jessica Timberlake. “After several hours of meetings with designers, we selected a design partner with a great vision for repurposing our existing elements.” Instead of purchasing 70 new lockers, the spa opted to relaminate its current lockers. Existing glass display shelves were frosted to create a new look without producing waste. The spa also incorporated some upcycled art pieces, installations of reclaimed wood to add texture and warmth. “Design bids are a spa director’s best friend when presenting ideas to ownership,” says Timberlake. “Because we selected to work with a creative designer, we shaved 30 percent off the renovation cost, which was less expensive than if we were to purchase all new items.”

Ongoing recycling efforts are another way to reduce waste. “We have always had a paper and cardboard recycling program, but last year, we partnered with a local charity that collects recyclable plastic containers,” says Anderson. “I am amazed by how much plastic we no longer throw away.” At Sage Springs Club & Spa, old linens are upcycled into cleaning rags or donated to local animal shelters. The opportunities to do good are endless.

One of the most innovative initiatives launched at Rancho La Puerta involved replacing garbage bags with reusable containers throughout the property. The spa now reuses buckets originally utilized for food delivery. The spa also offers an employee-based recycling program in which staff members bring their recycling to work. When looking for ways to reduce waste, remember that involving your staff and clientele has the added benefit of raising awareness and instilling a positive feeling about your spa and its green philosophy.

Give Back

While there are many ways to make your spa more sustainable, you needn’t stop there. The folks at Calistoga Ranch (CA) certainly didn’t when they came up with the idea of helping to rebuild the honey bee population in Napa Valley and educate guests about the benefits of bees and their honey. “The comprehensive ‘Bee Well’ program not only includes eco-luxe honey-infused spa treatments but also a mobile observation beehive that is showcased when prearranged for guests to enjoy during weekly tours,” says general manager Coni Thornburg. “The bee population at Calistoga Ranch has now grown to five hives, with up to 30,000 bees per hive.” Other spas and product companies give back by planting trees and donating to green causes.

Just know that whatever your spa is able to do to make strides along the path to sustainability is definitely a step in the right direction. “Maintaining a green business is a journey not a destination, and there will continually be areas where newer practices can be taken into consideration,” says Dubois. The key is to keep looking for ways in which to green your spa. “What we have found at Chill Spa is that green is not a trend, it is a growing awareness,” says Dolentz. “By making eco-conscious decisions in purchasing, collaborating with green vendors, and continuing with energy-efficient systems, we are making a statement to our spa guests that we have a moral investment in the environment.”

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What Is Cupping & Will You Love It?

By Jennifer Dubowsky  via



Celebrities like Gwenyth Paltrow, her husband Chris Martin, Jennifer Aniston, and Victoria Beckham are all fans of cupping. This ancient technique is becoming trendy, and while I’m not usually a follow-the-crowd kind of girl, I do appreciate good publicity for Chinese Medicine.

Cupping is an effective remedy commonly used in Traditional Chinese Medicine, and the more people who know about it and appreciate the benefits, the better. The earliest written documentation of Chinese cupping dates back three thousand years, when it was recommended for the treatment of pulmonary tuberculosis. Cupping is not exclusive to Chinese Medicine. Similar treatments have been used by ancient Egyptians, North American Indians, early Greeks, and in other Asian and European countries.

Cupping uses suction applied to glass, plastic or bamboo cups (they often look like glass jelly jars) to pull up the tissue in an affected area . The suction causes a negative pressure, and the underlying skin is raised, or sucked, partway into the cup. You’ll usually feel a tight sensation in the area of the cup, and that often feels very good. Cups are left in place for 5-20 minutes, and sometimes the cups are moved around on your back in a gliding motion. Cupping relaxes your muscles, stimulates blood flow, lymph, and Qi to the affected area and throughout your body.

One important thing to know about cupping is that although it is an effective, safe technique, you will probably be bruised afterwards. The cups leave distinctive pink, red or purple circles or streaks where they are placed. The skin discoloration may last anywhere from a few days to a couple of weeks. Generally, the bruises don’t hurt, though occasionally they may be a little sore. I always recommend that my patients drink plenty of water and take an Epsom salts bath after a cupping treatment because the salts are anti-inflammatory and can help prevent or relieve soreness. Cupping can be repeated once the marks have cleared up.

Cupping is often combined with an acupuncture treatment, but can also be used alone. It’s wonderful for treating many conditions, including stress, pain relief, allergies, flu, colds, back pain, anxiety, muscle aches, red itchy skin conditions (cups are not placed on areas of the skin that are inflamed), and fevers. Cupping also enhances circulation and pull toxins from your body’s tissues.

To some people, this may sound like an unusual treatment, but once you try it, you’ll understand why cupping is winning fans among athletes, celebrities, and all the rest of us who want to remain active and feel great.


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Don’t Forget the Sunscreen

Written By Jessica Chitrabhiboolya

Sunscreen Women

Sunscreen should be one of the most important items in your skincare regimen. As the earth’s ozone layer is depleting and skin cancer rates on the rise and sunscreen has been proven to decrease the development of skin cancer. It is essential took in the fight against skin cancer with its UV blocking abilities can help keep skin safe from harmful sun rays. Ultraviolet rays such as UVA and UVB are the most harmful to the skin. Be sure to apply at least 30 minutes before sun exposure and don’t forget to reapply ever hour to maintain coverage. Ladies, try to find a foundation, powder or BB cream with added sunscreen to lessen the products in your makeup bag. The sun’s rays are able to penetrate through to your skin even when the sun isn’t even out. Here are some tips for using sunscreen:

–          Use a sunscreen of SPF 15 or higher with UVA and UVB protection

–          Apply evenly to avoid certain areas from getting burnt or blotchy

–          Wearing sunscreen helps prevent wrinkles and brown spots

–          Avoid tanning parlors and artificial tanning devices

–          Where hats and protective clothing when possible

–          Do not used expired sunscreens as ingredients begin to degrade over time

Your skin is the most important part of your body; let’s make sure we take care of it!


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8 Biggest Spa Trends for 2015

Written by Vera Gibbons for MarketWatch

Hotel Spa

Now that the stress of the holiday season is behind us, how about a trip to the spa? After all, the spa experience is “more accessible than ever,” says Lynne McNees, president, International Spa Association. “And while we’re still frequenting spas to manage stress, and take that much-needed ‘time out’ to disconnect and recharge our batteries,” these days, we’re looking for much more than basic pampering. “We want to learn how to take better care of ourselves; an all-pronged approach to health,” says Beth McGroarty, Research Director, Spafinder Wellness.

Haven’t paused your frenzied pace in a while? Here are some of the biggest spa trends for 2015:

Wellness and Preventive Treatments

Have a bad back? You may be considering yoga. Allergies? Try naturopathy. Mysterious aches and pains? How about a massage or acupuncture? Maybe it’s time to work with a Kinesiologist (someone who specializes in body movement)? “Consumers want to support health and prevent problems, rather than address issues once they become problematic,” says Allan Share, president, Day Spa Association. “This urgency has come to the forefront because consumers are feeling uncared for in the medical community; they want to stay on track without running to the doctor, particularly given the rise in premiums and out of pocket health-care costs.”

Specialty Spas

In the past, spas were trying to please everyone, says Debra Koerner, co-founder of Well World Group, a spa consultancy firm. “They were expanding their menus and offering an overwhelming number of services.” Fast forward to 2015. “In the bigger cities, in particular, we’re seeing more niche properties and new franchises open up that offer convenience and affordability, specializing in one thing – whether massages (Massage Envy now has 1,000 locations across 49 states.), brows, lashes, hair or feet.”


This year, expect to see continued growth in treatments and services that are personalized, says McGroarty. You can customize your own scents and oil, blend your own lipsticks and shadows, or choose the focus of a facial, for example.

Treatments for Men

Men are becoming more open to the spa experience because they recognize the value of taking better care of themselves. And spas are taking notice, rolling out macho-sounding therapies – like the “sports massage” or “executive massage.” What are men looking for? Primarily stress relief and pain relief, says Koerner.

Express, Express, Express

Time: Nobody seems to have enough of it these days. Hence, the onslaught of express treatments, offered by the likes of Elizabeth Arden’s Red Door and numerous others. In fact, 77% of spas now offer treatments that are 30 minutes or less, according to McNees. “If you have a full hour and want four things done in one swoop with several therapists working on you at one time, you can do that, too.” And at a time that’s convenient for you. “Spas no longer keep banker hours,” says McGroarty. “They’re opening earlier – 7 am – and staying open later – until 10 pm to accommodate everyone’s busy schedules.”

Social Yoga

Social Fitness

How does an early morning rooftop yoga class sound, followed by a mini-facial or other spa treatment, and then a light lunch? Any interest in a ‘Girls Night Out’ or group outing that’s centered around working out and feeling good? Social fitness is a huge trend in 2015. As we continue to work lonely, extended hours, the “fitness-and-human connection-hungry demographic” will continue to grow, says McGroarty. “It’s like a party, but unlike going to a nightclub, you’re engaging in healthy behavior with like-minded individuals. And it’s fun.”

Expanded Spa Boutiques

Remember when spas simply had a designated corner to display candles, oils, and other small tokens? Those days are long gone, says Share. “Spas have figured it out – after people come in and have a treatment they’re relaxed, feeling out of this world, and in the mood to buy.” Hence, the plethora of “things” to buy beyond the “basics.”

Continued Care

Consumers are no longer just treatment-oriented, says Angie Day, Canyon Ranch’s corporate spa director. “They’re educated, and they’re asking more questions than ever, looking within to extend the benefits well beyond the treatment; they want follow-up, customized programs so they can incorporate what they’ve learned into their daily routine.”


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Walk-Ins or No Walk-Ins?

By Tracy Rubert


We don’t take walk-ins, as we are booked up two weeks in advance. We like to take care of our regular clients first.
Amber McIver, Verdo Nails, Parnell, Auckland, New Zealand

Nine times out of 10, I do not take walk-ins. Because I’m the only nail tech in the salon, my days are normally fully booked. However, when I do get a walk-in, I try to get them to book an appointment for a later date; I might have a slot open the very next day that could fi ll up fast if they don’t take it.
Amy Payne, Cutting Corner Salon, Tecumseh, Mich.

Although I love the idea of taking walk-in clients, I’m the only nail tech in the full-service salon I rent from. If I don’t have anything scheduled, I’m going to be out networking or running errands. I do offer a 10% discount for clients who book a week in advance. Not only does it help me determine my schedule, but it also rewards clients who schedule in advance.
Caitlin Hurt, Salon on 62nd, Shawnee, Kan.

We do take walk-ins, but can’t always fit them in.
Lauren Lyford, Dollhouse Salon, Red Bluff , Calif.

We do our best to accommodate walk-ins, but not at the expense of our regular clients. Walk-ins can be great, as they add more business to the salon, are potential regular clientele for the techs, and generate more revenue overall. However, it can become extremely difficult when you have a pretty booked schedule already and have limited time to do every service a walk-in client might request. For example, your salon’s schedule might have one hour available to do a single service such as a manicure or pedicure, but the walk-in wants both a manicure and pedicure. Because of this, more often than not, the walk-in will leave and try to find a place that has time for both services. This leaves the salon and employee missing out on that particular revenue at that time. Another con to taking walk-ins is that they come in sporadically, leaving you less time than usual to do a service; this can cause you to run late for your next appointment or even cause your current client to feel rushed. This is why it is so important to choose to accept each walk-in on a case-by-case basis, especially if you want to provide excellent customer service!
Tiffany Coleman, Krème de la Krème, Long Beach, Calif.

Walk-ins can be an excellent way to build a clientele, but there are many cases where walk-ins will never become regular customers. A lot of walk-ins are only in the area for a day or two, have a special occasion, might only need an emergency repair or a polish change, or have some time before their next engagement. The key to handling walk-ins is to offer only express services to accommodate them unless they make an appointment. In busy downtown areas, walk-ins are an excellent way of doing business, especially at lunchtime or right after work. Usually these are customers that do not want to commit to appointments, but who will always visit your establishment whenever they are in the area. Some customers like your salon and the services you offer, but are committed to their regular nail tech. These customers will eventually convert only if their regular nail tech relocates or stops doing nails entirely.
Roy Williams, Chicago Nail School, Chicago

We take walk-ins if we have available spots because we like to provide great service to our clients, but we’re mostly quite busy.
Corina-Anne Shears, Pure Blissful Beauty, Adelaide, South Australia

I absolutely take walk-ins whenever possible. I do it for multiple reasons. First, I have only been in this business for a few years, and using the clients who walk-in helps build a clientele. Second, I never want to give a person a poor impression of the salon. Some clients get upset when you can’t take them right then and there, so I do my best to fit them in. If there is someone in my chair already, I recommend other services we offer in the meantime. I want them to have a positive impression not only of me but the salon as well.
Anne VanSpronsen, McIntyre’s Salon and Day Spa, Portage, Mich.

Yes, we do take walk-ins but have been receiving mostly appointments so far (we’ve only been open two-and-a-half months). We are located in a small strip center where there is a tanning salon, Starbuck’s, hair salon, and restaurants so the potential for a walk-in business is great.
Brenna Bauer Massa, The Nest Nail Spa, Lakewood, Colo.

If I am free, I take walk-ins 100%!
Melissa Aggelo, Mel’s Nail Co, Brighton-Le-Sands, New South Wales, Australia

Since I am new to the industry, walk-ins are always welcome! Clients showing up to me in any fashion affords me the opportunity to learn something new and possibly gain a loyal, consistent, pre-booking kind of client — the kind I think we would all be excited to gain and retain.
Amy Tobin, Independence Beauty Centres, Halifax, Nova Scotia, Canada

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Five Effective Ways for Keeping Your Spa Team Motivated

By Nina Curtis

Keeping valued team members must be a top priority for any spa business planning to succeed over the long term. Although ‘money’ often plays an important role in someone’s decision to join or leave a company, it ranks no higher than fifth among the most important factors for why employees stay with an organization. The following ‘five effective tips for keeping your spa team motivated’ will enhance your ability to support your spa team with feeling that they are a part of the organization and it will encourage them to participate in the success of your business for the long term.
Keys to success…

1. Recognition
When your team accomplishes something they have achieved something. Your recognition is appreciation for that achievement. Often managers don’t give enough recognition because they don’t get enough. Therefore, it doesn’t come natural to do it. Take a hard look at this and ask yourself, are ‘You’ a giver? Recognition is free, give it out when appropriate as it can raise the bar with your team.
Another level of recognition is getting your company’s Executive Team involved. Now this is a secret weapon. And like any secret weapon, timing is most critical. If this is used too often the value is diminished. And if it is used only for special occasions and rare achievements the value is escalated. Recognition coming from the ‘Executive’ level has a very positive impact on your people as it lets them know that they are being watched and attention is being given. This kind of recognition makes us all stand a bit taller. Memos and voice mails coming from the ‘Executive’ level stand out. This also allows you as the manger to ensure that upper management is kept abreast of the achievements your team is making for the overall success of the business… To add yet another level of stimulation, have an executive either personally call to congratulate someone (or a group) or even show up in person to shake hands and express his or her appreciation.
Applause, applause and more applause is also a form of recognition, but a very specific form. Physically applaud your people by giving them a round of applause for specific achievements. Where? When? The answer is wherever and whenever. At meetings or company-sponsored social gatherings, a luncheon, or in the office. At the end of a shift, before a shift, and whenever possible in the middle of a shift, get their attention…right on the spot…
On-the-Spot Praise. This too is associated with recognition but the key here is timing. When there is a reason for praising someone don’t put it off for any reason! Promptness equals effectiveness. Praise people when the achievement is fresh on everyone’s mind. What is effective is for us to pay attention, watch for accomplishments and go out and tell whoever it is what a great service they gave or applaud them for going above and beyond to serve the guest…praise them promptly for what they accomplished or achieved! Don’t allow time to creep in and snatch away any ounce of the positive impact that praise can have when it is delivered promptly.

2. Training
Training is always a work in progress and your team can never get enough…For whatever reasons, too many managers feel, “My people have already been trained” or “I’ve got good people…they only need a little training.” But training never ends. Schedule “booster” training sessions. These should be led by you or by a lead therapist with help from specific associates who show a particular strength in the skills taught. This takes time, but these types of training sessions will continually enhance the performance of your team and the productivity of your business.
One-on-one coaching, another form of training offers continued associate development. Your only cost is time. Time means you care. And remember people don’t care how much you know… until they know how much you care.
Whenever the emphasis is on positive feedback, make sure to do this coaching in “public.” Whenever you recognize and encourage a team member or members in “public,” it acts as a natural stimulant for others who are close enough to see or hear what’s taking place. It allows you to set ‘best’ practices in place so your entire team knows how things should be done. It sets the ‘performance bar’ so to speak.
Mentoring your associates helps them to know what is potentially ahead for them, what opportunities there are for growth and sustainability. This issue is a sometimes forgotten ingredient as to the importance it plays in the overall motivation of people. Setting career paths within your organization is very powerful. Do you promote from within? I hope you can answer yes to that. Although specific circumstances require you to look for talent outside your company you should always first consider internal personnel. If you do this you are sending a very positive message to every one that there are indeed further career opportunities within your organization. Another thought on this is as you train, coach and mentor your team members, you are ensuring that your spa could run smoothly and successfully if there were a promotional position to come open that you might want. Too often I have seen managers passed up for promotions because it was felt that they did too good a ‘job’ in there current position and it might be too hard to replace them. Think about that for a moment.
What’s in a job name? When you talk about job titles you are tapping the self-esteem of people. How someone feels about the way they are perceived in the workforce is a critical component to overall attitude and morale. Picture a social gathering that includes some of your associates. The subject of work inevitably comes up. Will your people be proud, or embarrassed, to share their title and workplace? The importance of feeling proud of who you are and what you do is monumental.
Be creative as you think of possibilities for titles. Have your staff come up with ideas giving them input into the titles. Bottom line, you are dealing with pride…and pride enhances a positive attitude…and a positive attitude is the foundation for continuing success.

3. Leadership Roles
Give your team leadership roles to reward their performance and also to help you identify future candidates for promotions. Most people are stimulated by leadership roles even in spot appearances. For example, when guest come to your spa use this opportunity to allow an associate to take the role of guest guide.
A great place to hand out leadership roles is to allow your people to lead brief meetings. Utilize your associates’ strengths and expertise by setting up “tune up” training sessions and let one of your associates lead the training, rotate this with your team members. The best time to do this is when new associates start.
Or, assign a meeting leader after someone has attended an outside seminar or workshop. Have them lead a post show, briefing the other team members regarding seminar content and highlights.
Have your associates help you lead a project team to improve internal processes. Remember they are on the front lines and hear and see things that you may miss.

4. Team Spirit.
Team Spirit is what drives teams to championships. This is a crucial component for your business success. It’s also known as relationship building. What is your current team spirit? How do you currently build team spirit? Do you know how your team feels about the spirit of the group? Do your team members work as a team or as individuals, only looking out for what’s in it for them versus what the team can do as a whole?
Have a picture taken on your entire team (including you!), have it enlarged and hang it in a visible spot. Most people like to physically see themselves as part of a group or team.
Work to create projects and affiliated activity that are team driven. People driving to reach goals together definitely enhance team spirit solely because they must lean upon others and be prepared to be leaned on.
One very effective idea is to build a collage of creative ideas with the “Team” theme. All associates are responsible for submitting a phrase referring to TEAM on a weekly rotation. Each of these ideas (such as TEAM: Total Enthusiasm of All Members or There is no I in Team) is placed on a wall, creating a collage of Team-oriented phrases. Don’t have one person responsible for this…do it as a team.
Social Gatherings scheduled offsite can enhance bonding which in turn helps team spirit, which ultimately impacts your positive work environment. Halloween costume parties, picnics on July 4th, Memorial Day or Labor Day, and Christmas parties are only some of the ideas that successfully bring people together for an enjoyable time. Some others that can be considered with equal success are softball games (against other companies or among associates, depending on staff size), groups going putt-putt golfing or movie madness.

5. Communication
Open communication is a true motivator. We all like to be heard and voice our opinions. And the majority of employees say their managers don’t communicate openly with them. But a majority of managers say they do. Who’s right? Wrong question. If associates feel you are withholding information they need about their work or workplace, they will lose motivation and develop resistance to your management. Time to communicate more openly.
How? Since employees and managers generally see this issue differently, the simplest fix is to ask employees what they want to know. Ask them one-on-one, by e- mail, in meetings. Give employees at least one chance a week to ask you for information. And then give them the information.
Well, here’s a start to evaluating your current situation and the level of motivation and ‘spirit’ your spa team and you have. Once you’ve checked that these points are in place and are working to maximize your performance level you must always remember that your work and leadership are always under construction.

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Labor Day Weekend Checklist for Spa Businesses

By Balboa Capital

The 2014 football season is about to kick off, a new school year is starting, and the weather is getting a bit cooler. These are signs that the Labor Day weekend is upon us. Millions of Americans will celebrate this national holiday by spending time with family members and friends or relaxing at a spa to get away from their hectic life. People will be getting off work to enjoy a relaxing weekend with their loved ones and preparing for their scheduled spa appointment. For spa owners, Labor Day weekend presents a great opportunity to increase revenues. Will your business be prepared for the busy Labor Day weekend?

Start Marketing Your Business… Today
The Labor Day marketing efforts started weeks ago. Special holiday sales and promotions are being advertised by mom and pop stores and large national brands alike. You might be promoting something for your business, too. Online advertising, e-mail marketing, website links and social media are all ways to get the message out quickly, and without spending a lot of money. Think of some Labor Day offers and/or incentives that might generate new business and craft some marketing messages for them. Post them on your website and promote them via social media throughout the Labor Day weekend.

Staff Up
In order for your Labor Day sales event to be a success, you need to be fully prepared. If you aren’t, the holiday weekend can be highly stressful for you and your employees. To prevent this from happening, schedule the right number of employees, and make sure you have adequate coverage during peak time periods. There is nothing more frustrating to customers than waiting in long lines, or not having someone readily available to assist them. The right amount of employee coverage will keep your customers happy, and your cash registers ringing.

Stock Up
Many people are unwinding from their busy lifestyles to experience your marvelous spa treatment. Now is the time to check your inventory to see what needs to be added before the Labor Day weekend. In today’s fast-paced and on-demand world, consumers expect everything to be readily available, especially items that are being advertised for the Labor Day weekend. So any deals on products you are selling, make sure they are in stock. Additionally, stock up on oils, cremes, and lotions so that you provide the utmost spa experience that they will be telling their friends and family.

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5 Tips for Driving Revenue & Audience with Mother’s Day Promotions

Bring in the big bucks this May with Mother’s Day contests, deals stores, and spa cards


Mother’s Day is one of the top gift-giving holidays of the year, with the average American planning to spend an average of $169 on their mothers, daughters, sisters, wives, and friends. Since there are about 85 million mothers in the US, that adds up to $20.7 BILLION in consumer spending!

    1. Plan ahead. One of the best ways to succeed with online promotions is to create a year-long strategy and build an integrated promotions calendar incorporating contests, ballots, deals, and cards.
    1. Select your promotions. For Mother’s Day, you could run a sweepstakesdeals storephoto contestvideo contestspa card, essay contest, or any combination thereof to engage your audience and drive traffic to your site. Here’s a list of advertisers to target to get you started no matter which promotion types you choose.
    1. Diversify your digital revenue with deals. Run a deal store or theme week to generate new revenue or go after target businesses that might not be able to purchase traditional ad spots. Use an ROI Calculator to walk advertiser through the opportunities to grow their database and revenue by running a deal with you.
    1. Run a spa card. A spa card that includes several treatments at an upscale local spa makes the perfect gift for Mother’s Day, and the high price point ($99 and up) means plenty of revenue potential for your program, whether or not you regularly feature deals. Plus, cards align well with other promotion types! Consider making your spa card a prize in your photo contest and cross-promoting the two.
  1. Sell a multimedia promotional package to your advertisers. When you put together a sponsorship package, make sure you are including online, traditional media, social media, and email in order to provide the most value to your advertisers. Here are a few things you should be sure to include:
    • Email to your promotional database (an average of 70% of contest submissions come on the day the promotional email is sent)
    • Email opt-ins for you and your sponsor(s) on the registration page
    • Mobile ads
    • Social mentions
    • Facebook Like button on the registration page
    • Bounceback offers
    • Prize sponsorship
    • Like-gate (for contests run on Facebook)

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Making the Most Out of Your Spa’s Furniture

If you run a spa, you know there are a million things to keep your eye on in order to guarantee the best service for your customers. One of your primary concerns should be the furniture you use. Keep in mind that the majority of the time your customer spends at your spa will be in those chairs and on those beds. Without taking the time to make the best selection, you can expect dissatisfied customers who will not be returning.

A facial bed is one of the most common forms of furniture use in a spa. That’s because, to put it simply, people love getting facials. It’s a relaxing experience that ends up making your skin look great too. However, if the facial bed you’re using to administer these facials isn’t doing its job, your staff can’t do theirs.

Look for a facial bed that will be able to accommodate whoever your customer is. Remember that they come in all shapes and sizes, so look for one that can adjust if necessary.

A pedicure chair deserves the same kind of concern. Unlike other spa furniture, it doesn’t have to be so different from the normal version. It just needs to be extremely comfortable to sit in, while allowing the customers feet to sit gently where your staff can reach them easily.

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