Monthly Archives: August 2014

Labor Day Weekend Checklist for Spa Businesses

By Balboa Capital

The 2014 football season is about to kick off, a new school year is starting, and the weather is getting a bit cooler. These are signs that the Labor Day weekend is upon us. Millions of Americans will celebrate this national holiday by spending time with family members and friends or relaxing at a spa to get away from their hectic life. People will be getting off work to enjoy a relaxing weekend with their loved ones and preparing for their scheduled spa appointment. For spa owners, Labor Day weekend presents a great opportunity to increase revenues. Will your business be prepared for the busy Labor Day weekend?

Start Marketing Your Business… Today
The Labor Day marketing efforts started weeks ago. Special holiday sales and promotions are being advertised by mom and pop stores and large national brands alike. You might be promoting something for your business, too. Online advertising, e-mail marketing, website links and social media are all ways to get the message out quickly, and without spending a lot of money. Think of some Labor Day offers and/or incentives that might generate new business and craft some marketing messages for them. Post them on your website and promote them via social media throughout the Labor Day weekend.

Staff Up
In order for your Labor Day sales event to be a success, you need to be fully prepared. If you aren’t, the holiday weekend can be highly stressful for you and your employees. To prevent this from happening, schedule the right number of employees, and make sure you have adequate coverage during peak time periods. There is nothing more frustrating to customers than waiting in long lines, or not having someone readily available to assist them. The right amount of employee coverage will keep your customers happy, and your cash registers ringing.

Stock Up
Many people are unwinding from their busy lifestyles to experience your marvelous spa treatment. Now is the time to check your inventory to see what needs to be added before the Labor Day weekend. In today’s fast-paced and on-demand world, consumers expect everything to be readily available, especially items that are being advertised for the Labor Day weekend. So any deals on products you are selling, make sure they are in stock. Additionally, stock up on oils, cremes, and lotions so that you provide the utmost spa experience that they will be telling their friends and family.

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